Strategy Plan • 90 Days

From audit findings to a dated plan of action

Your church website — every signal from the 9-point scan is turned into a real task with an owner, an effort estimate and a measurable result. Work it top to bottom; the order is the point.

10 actions4 phases
  1. Days 1–7

    Stop the Bleeding

    Nobody gets a warning screen, a dead phone layout or a 4-second wait again.

    Signal 04No SSL / 'Not Secure'

    Install SSL and force HTTPS everywhere

    Parents will not type a name into a page Chrome flags as unsafe.

    • Issue the certificate and redirect every http:// request to https://
    • Fix mixed-content images and embeds that still load over http
    • Re-submit the https version in Google Search Console
    Owner
    Local Lift Studio
    Effort
    2 hours
    Done when
    Padlock on every page, zero mixed-content warnings
    Signal 01Not Mobile Responsive

    Rebuild the top of the site mobile-first

    53% of first-time visitors leave a site that does not work on a phone.

    • Single-column hero with service time, address and a tap-to-call number
    • Thumb-height buttons (44px minimum) on every link in the header
    • Kill horizontal scroll and any fixed-width tables
    Owner
    Local Lift Studio
    Effort
    1 day
    Done when
    Passes Google mobile-friendly test on all key pages
    Signal 02Slow Load Time (3s+)

    Get first paint under one second

    72% check their phone before choosing a church. Slow means they pick the next result.

    • Compress and convert hero photos to modern formats
    • Lazy-load everything below the fold, including video embeds
    • Move to the high-performance stack with edge caching
    Owner
    Local Lift Studio
    Effort
    1 day
    Done when
    PageSpeed mobile score 90+, load under 1s
  2. Days 8–21

    Build Trust in 3 Seconds

    A stranger lands, believes you are open and alive, and knows what Sunday feels like.

    Signal 05Outdated Events

    Install a live 'This Sunday' block and event feed

    A 2021 Christmas banner reads as 'this church may have closed.'

    • Hero block that always shows the next service date, time and address
    • Event feed that auto-archives anything past its date
    • Assign one staff member to add events weekly
    Owner
    Local Lift Studio + church admin
    Effort
    Half a day + 10 min/week
    Done when
    No dated content older than 30 days visible
    Signal 08Stock Template / Bad Photos

    Swap stock imagery for real congregation photos

    Trust drops in 0.3 seconds when the page looks like every other church site.

    • One 90-minute photo session: worship, lobby welcome, kids area, leadership
    • Write the church's own story instead of template filler copy
    • Apply the church's real colors and type, not the theme defaults
    Owner
    Church + Local Lift Studio
    Effort
    1 session + 1 day of design
    Done when
    Zero stock photos above the fold
    Signal 07No Clear Next Step

    Put one primary call to action above the fold

    A confused visitor does not visit. One path, one decision.

    • 'Plan Your Visit' button on every page header
    • A short what-to-expect page: parking, dress, kids, length of service
    • Remove competing buttons that split attention
    Owner
    Local Lift Studio
    Effort
    Half a day
    Done when
    Plan-Your-Visit clicks tracked weekly
    Signal 09No Prayer / Contact Path

    Launch a 24/7 prayer and contact form

    Hurting people reach out at 11pm, not during office hours.

    • Short prayer form with an option to stay private
    • Instant email or text notification to the pastor on duty
    • Agree on a 2-minute acknowledgement, full reply within 24 hours
    Owner
    Church + Local Lift Studio
    Effort
    Half a day
    Done when
    Every request acknowledged within 24 hours
  3. Days 22–45

    Turn on the Growth Engine

    Families in your county find you on Google, and generosity has a one-tap path.

    Signal 03No Online Giving

    Add one-tap and recurring giving

    60% of giving under 40 is digital. No digital path means the gift never happens.

    • Giving button in the header and at the end of every sermon page
    • Recurring gifts plus text-to-give number
    • Give the treasurer a simple monthly reconciliation report
    Owner
    Church finance team + Local Lift Studio
    Effort
    1 day
    Done when
    First online gift received; digital share of giving tracked monthly
    Signal 06No Google Business / SEO

    Claim local search and add church schema

    If Google cannot find you, the family two streets over cannot either.

    • Claim and complete the Google Business Profile with real photos and hours
    • Add Church + LocalBusiness structured data and a map embed
    • Publish one page per town you serve (Clayton, Selma, Garner, Raleigh)
    Owner
    Local Lift Studio
    Effort
    2 days
    Done when
    Appears in the local map pack for 'church near me'
  4. Days 46–90

    Keep It Alive

    The site stays current without anyone needing to know how to code.

    Weekly rhythm

    Set a 15-minute weekly upkeep routine

    Every site that dies, dies from neglect, not from a bad launch.

    • Monday: post this week's service and any new event
    • Monthly: review giving, prayer requests and Plan-Your-Visit clicks
    • Quarterly: refresh photos and re-run the 9-point scan
    Owner
    Church admin
    Effort
    15 min/week
    Done when
    Scan score stays 9/9 at every quarterly check

Want this done for you in 90 days?

We build the whole plan — you own the site outright. No template rent, no lock-in.

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